Zynga is starting to broaden its advertising base while finding
creative ways to integrate brands into games that don’t necessarily
seem to be natural fits for ads.
On Wednesday (Feb.16), the San Francisco-based social gaming
juggernaut will roll out its first ad campaign in Treasure Isle.
Though mobile phones are not a big part of the game’s hunting for
buried treasure motif, T-Mobile is using Treasure Isle to tout its